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Updated July 2026

Online Business Market Multiples
— July 2026

What buyers are actually paying right now, by business type. Based on closed deals across Empire Flippers, Flippa, Quiet Light, and Motion Invest.

6 business types tracked
4 brokers monitored
Monthly data refreshes
6-month trend data
Current Market Data

Acquisition Multiples by Business Type

Average SDE multiples from closed transactions. All figures are monthly multiples (e.g. 44x = 44× monthly profit).

SaaS / Software
44.2x
Range: 35x – 58x
↑ +1.8x
Browse SaaS listings →
Amazon FBA
31.4x
Range: 24x – 42x
↓ −2.1x
Browse FBA listings →
Content / Blog
33.8x
Range: 26x – 44x
↓ −1.2x
Browse content listings →
eCommerce / DTC
29.6x
Range: 22x – 40x
↑ +0.4x
Browse eCommerce listings →
Newsletter
27.3x
Range: 20x – 38x
↑ +2.6x
Browse newsletter listings →
Agency
38.5x
Range: 28x – 52x
↑ +3.2x
Browse agency listings →
6-Month Trend

Multiple Trajectory — Feb to Jul 2026

Six-month trajectory of average acquisition multiples across each business category.

SaaS
FBA
Content
eCommerce
Newsletter
Agency
Full Comparison

Side-by-Side Breakdown

Detailed data across all six business types for buyers evaluating allocation strategy.

Business Type Avg Multiple Low High Avg Deal Size Time to Close Top Broker Buyer Risk
SaaS / Software 44.2x 35x 58x $280K 45–75 days Empire Flippers Low–Med
Amazon FBA 31.4x 24x 42x $195K 30–60 days Empire Flippers Medium
Content Site 33.8x 26x 44x $125K 21–45 days Motion Invest Med–High
eCommerce / DTC 29.6x 22x 40x $210K 45–90 days Empire Flippers Medium
Newsletter 27.3x 20x 38x $65K 14–30 days Flippa Low
Agency 38.5x 28x 52x $420K 60–120 days Quiet Light Low
Market Intelligence

What Pushes a Multiple Up or Down

The six factors that move the needle most on acquisition price — and by how much.

📈
Revenue Quality
MRR and subscription businesses command 40–60x multiples. One-time or inconsistent revenue typically lands at 25–35x. Predictability is the highest-value attribute a seller can demonstrate.
🔍
Traffic Source
Organic SEO traffic commands a 5–8x premium vs. paid-traffic-dependent businesses. Buyers pay for defensibility — a ranking that costs nothing to maintain beats an ad spend that disappears the moment you pause it.
📅
Business Age
A 3-year-plus track record typically adds 20–30% to a multiple versus businesses under 1 year old. Buyers want proof that a business survives algorithm updates, platform changes, and economic cycles — not just one good quarter.
⚙️
Owner Dependence
Businesses running under 10 hours per week of owner time sell at a 15–25% premium. If operations require the founder's relationships, knowledge, or presence, buyers discount aggressively to reflect transition risk.
📊
Revenue Concentration
Diversified income with no single source above 30% of revenue adds 10–20% to a multiple. A business where 70% of revenue traces to one affiliate program, one client, or one SKU carries tail risk buyers price in heavily.
🏦
Market Conditions
Rising interest rates compress acquisition multiples as debt financing becomes more expensive. High seller volume increases buyer negotiating power. Q4 2024–Q1 2025 rate pressure is still reflected in FBA and content site comps.
Next Step

Ready to find a deal at the right multiple?

Use the Deal Analyzer to run the numbers, or browse verified listings across all major brokers.

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Methodology: Multiples shown are estimated averages based on publicly available closed deal data from Empire Flippers, Flippa, Quiet Light, and Motion Invest. Individual deals vary significantly based on business quality, traffic source, revenue type, and market conditions. All multiples are monthly SDE (Seller's Discretionary Earnings) multiples unless otherwise noted. Data updated monthly. Deal Alert AI earns affiliate commissions from broker referrals at no cost to you.