90-day preparation strategy to attract serious buyers and close at peak valuation.
Get the playbook →Serious acquirers scrutinize churn rate, CAC payback period, and MRR trajectory before making offers. We help you document and optimize these metrics to command higher multiples.
Calculate gross and net revenue churn. Identify at-risk cohorts and implement retention strategies that move the needle. Buyers will ask, and you need bulletproof answers backed by clean data.
Document how fast you recover customer acquisition costs. A 12-month payback signals efficiency; 6 months signals strength. Optimize this metric and unlock premium valuation multiples.
Demonstrate consistent month-over-month growth. Buyers project revenues forward. A clear upward trend—even at 5% MoM—proves product-market fit and justifies exit multiples above 5x ARR.
Highlight diversification. If your top 3 customers represent more than 30% of revenue, buyers price in risk. Show how you've expanded the base and de-risked concentration.
You have three months before conversations with buyers. Use this time to strengthen your narrative. Clean up data quality, document customer success stories, and get ahead of due diligence questions. Buyers want to buy; give them confidence by being prepared.
SaaS businesses sell between 2.5x and 8x ARR depending on growth, profitability, and customer quality. Understand which levers move your valuation and how to unlock premium pricing.