Calculate Seller's Discretionary Earnings for any online business. Add revenue, subtract expenses, add back owner benefits — see the true earnings and fair acquisition price.
Multiples vary by business type, age, growth trend, and risk factors. Run the listing through our AI Analyzer for a deal-specific fair price estimate.
| Gross Revenue | $0 |
| − Hosting & Software | ($0) |
| − Contractors / Team | ($0) |
| − Ad Spend | ($0) |
| − COGS / Fulfillment | ($0) |
| − Other Expenses | ($0) |
| = Net Profit | $0 |
| + Owner Salary Add-Back | $0 |
| + Personal Expenses | $0 |
| + One-Time Expenses | $0 |
| + D&A | $0 |
| = SDE | $0 |
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Run AI Deal Analyzer →SDE (Seller's Discretionary Earnings) is the standard earnings metric for online businesses under $5M in value. It represents the total financial benefit a full-time owner-operator would receive from the business.
SDE = Net Profit + Owner's salary/draws + Personal expenses run through the business + One-time non-recurring expenses + Depreciation & amortization
Unlike EBITDA (used for larger businesses with management teams), SDE adds back the owner's personal compensation — because a buyer replacing the owner earns that compensation themselves. SDE is what the business puts in your pocket.