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The 25-point checklist serious buyers use to score sellers. Follow it before listing.
Get the SBA Pack →You do not get a second shot at a first impression. Buyers on Flippa and Empire Flippers spend 90 seconds scanning your listing before they move on. If your business looks unprepared—messy financials, no documentation, tech debt everywhere—they assume you are hiding something. The 25 points below are not invented. They are the exact 12 metrics we score at Deal Alert AI, plus 13 operational red flags that kill 80 percent of deals in due diligence. Most sellers ignore this checklist and leave 20-40 percent of valuation on the table. You will not be one of them.