🚀 PARTNER ALERT: Planning an exit or looking to acquire? We used Empire Flippers Marketplace to map this calculation matrix. Get a vetted business evaluation on day one.
Free Tool

Business Multiple Calculator by Niche

Get an adjusted acquisition multiple based on business type, revenue trend, traffic source diversity, and risk factors — then see fair value range and a buy/negotiate verdict.

Get Free Deal Alerts Valuation Calculator
30–40x
Content site range
36–60x
SaaS range
24–48x
FBA range
24–36x
Ecommerce range

Calculate the right multiple

Optional — get a verdict

2026 multiple benchmarks by niche

These ranges are based on actual transaction data from Empire Flippers, Flippa, Quiet Light, and Motion Invest.

Business TypeLowAverageHighWhat drives premium
Content Site / Blog22–26x30–35x38–45xGrowth, diversified traffic, strong brand
SaaS (subscription)30–36x40–50x55–70xLow churn, high NRR, sticky product
Amazon FBA20–24x28–36x40–48xTrademark, multiple ASINs, off-Amazon sales
Ecommerce / Shopify18–24x26–33x36–42xEmail list, repeat customer rate, DTC brand
Agency / Services24–30x36–48x54–66xRetainer clients, documented SOPs, team in place
Newsletter18–22x24–32x36–44xEngaged list, high open rate, multiple monetization
Mobile App20–28x32–42x48–60xSubscription revenue, high DAU/MAU, iOS + Android

Find deals at the right multiple

Empire Flippers
All multiples verified and disclosed
Browse →
Motion Invest
Content sites, often 28–36x
Browse →
Flippa
All niches, negotiate directly
Browse →
Acquire.com
SaaS at 36–60x, fast closings
Browse →

Get AI-scored deal alerts

Every listing is scored 0–100 based on multiple vs category average, revenue trend, traffic diversity, and operator hours. Top 10 in your inbox at 7am.

7-day free trial. No credit card required.

Frequently asked questions

What multiple should I pay for a content site?
Content sites in 2026 typically sell at 30–40x monthly profit. A growing site with diversified traffic can command 38–45x. A declining site or one with single-keyword dependency may be priced at 22–28x.
What multiple do SaaS businesses sell at?
SaaS businesses sell at 3–5x ARR, or 36–60x monthly profit. High-growth SaaS with strong NRR can reach 5–8x ARR. Declining or high-churn SaaS trades at 2–3x ARR.
What factors increase a business's multiple?
Revenue growth trend, traffic diversification, low customer concentration, recurring revenue, strong brand, multiple revenue streams, clean financials, and documented SOPs all increase the multiple buyers are willing to pay.
What factors decrease a business's multiple?
Declining revenue, single-channel traffic, high customer concentration, recent Google algorithm impact, thin margins, undocumented operations, and high operator hours all suppress multiples.
How do I know if a business is overpriced?
Compare the asking multiple to category benchmarks. If a content site is listed at 50x but the category average is 32x, there better be a compelling growth story. Always ask for 24+ months of P&L and traffic data.
What is the multiple for Amazon FBA businesses?
Amazon FBA businesses typically sell at 24–48x monthly profit. Businesses with trademark protection, multiple ASINs, and strong review profiles command the top of that range.