Transparent Metrics

We publish the numbers others hide.

Most SaaS tools show you testimonials. We show you the actual business. Revenue streams, subscriber growth, affiliate partners — all of it.

Last updated: July 2026 · Updated monthly
847
Active subscribers
Free + Pro members
4,200+
Deals analyzed
Since launch Nov 2024
$4.2M
Member deal volume
Closed acquisitions
5
Broker partners
EF, Flippa, QL, Acquire, MI
90+
Indexed pages
Organic search
61
Avg. days to close
Alert → LOI → keys

Revenue breakdown

SaaS Subscriptions
~40%
Pro plan ($11/mo yearly, $19/mo monthly). Founding member pricing locks in early adopters at lower rate. Low churn — buyers stay subscribed during their entire search.
Affiliate Commissions
~35%
Recurring commissions from 5 broker partnerships. Empire Flippers (primary), Flippa, Quiet Light, Acquire.com, Motion Invest. All disclosed — no hidden relationships.
SBA Pack (One-Time)
~20%
$67 one-time. LOI template, 42-item SBA lender checklist, DSCR calculator. High purchase intent — buyers buy it when they're in an active deal. High margin, no delivery cost.
Display / Ads
~5%
Contextual display ads on high-traffic free pages. Low share intentionally — we prioritize user experience over squeezing ad revenue. Upside as organic traffic scales.

Affiliate partners (fully disclosed)

Partner Category Relationship Commission type Status
Empire Flippers Online business broker Official affiliate Revenue share per closed deal Active
Flippa Business marketplace Referral partner Per signup + listing fee share Active
Quiet Light Premium broker ($500K+) Referral program Revenue share per referral Active
Acquire.com SaaS/tech marketplace Affiliate Per signup Active
Motion Invest Content site broker Referral Revenue share Active
Notion Productivity (buyer tools) PartnerStack affiliate Per paid conversion Pending

Subscriber growth

45
Dec
130
Jan
240
Feb
355
Mar
480
Apr
600
May
720
Jun
847
Jul

About the founder

👤

Sophal Lanh

Founder & CEO · Irvine, California

Built Deal Alert AI after watching friends overpay for businesses because they found deals too late and didn't have the tools to score them objectively. The thesis: buyers need an AI edge that brokers don't give you. Solo-founded, fully bootstrapped, no outside funding. All decisions move fast.

Time commitment: full-time. Not a side project.

Now you know the numbers.

We show ours. The businesses on Empire Flippers show theirs. That's how you build trust at every level of the acquisition stack.

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